I'm Vivekananda Nareddula.

Nov 2024 – May 2026

Hyderabad

• Owned the end-to-end pipeline for a high-ticket service (avg deal ~₹18L) — converted 8 clients for ₹1.5 Cr+ revenue in 1.5 years, managing a 40:1 lead-to-conversion funnel across a consultative sales cycle.
• Designed and ran user-acquisition experiments across Meta Ads and the WhatsApp Business API; tracked cost-per-lead and conversion KPIs, deprioritising underperforming channels to optimise spend.
• Applied a structured test–learn–iterate approach to multi-channel growth, reallocating effort toward higher-converting sources early.
• Captured Voice of Customer by scripting and directing client testimonial videos — turning real experiences into brand positioning and marketing content.
• Led cross-functional stakeholder management across vendors, design agencies, and workspace partners; rolled out productivity tools (Jibble, Hostinger) for scalable internal processes.
• Built HR operations end-to-end — postings, interviews, offers, onboarding — and authored the company employee handbook.

May 2022 – Jul 2024

Hyderabad

• Co-founded India's first PET marble-soda brand — natural ingredients across 12 mocktail flavours, bringing nostalgic marble soda into modern packaging.
• Led the end-to-end launch across Amazon, JioMart, Flipkart & IndiaMart — owning catalogue, SEO-optimised listings, and pricing strategy.
• Built a WordPress D2C storefront from scratch driving 2k+ monthly visitors; WhatsApp chat integration generated 30+ inbound B2B enquiries from distributors nationwide.
• Grew organic social to 450+ followers across Instagram & Facebook with zero ad spend, attracting inbound interest from US distributors.
• Researched and implemented FDA labelling compliance for US entry; ran international BD end-to-end — negotiation, export docs, and shipment coordination for 2 export consignments.
• Ran unit-economics analysis to surface margin and scalability constraints, driving data-led calls on channel prioritisation and resource allocation.
• Applied product-market-fit thinking in a lean, budget-constrained environment — balancing demand, capacity, and financial sustainability.

Apr – May 2021

Remote

• Analysed user behaviour and website analytics in HubSpot to build personas and map onboarding funnel drop-offs; presented product recommendations projecting a 30% lift in conversion and engagement.
• Ran competitive pricing analysis across eCommerce SaaS players (Unicommerce, BigCommerce) and developed a B2B pricing strategy projecting a 25% improvement in CLV.

Jul 2019 – Jan 2020

Hyderabad

• Managed technical execution via the Finacle core banking system for 50+ digital campaigns across 72+ branches through database management and system configuration.
• Monitored 90+ ATMs with real-time tracking, coordinating branch, ATM, and network vendors to sustain 98% average uptime and reporting daily profitability metrics.
• Supervised 300–400 support agents handling lakhs of daily calls; ran quality checks on cyber-fraud call logs and managed structured onboarding and training.

Jun 2016 – Jun 2019

Hyderabad

• Engineered front-end features in React JS, Java & JavaScript on Model N's Life Sciences Revenue Management platform — enterprise SaaS serving J&J, AstraZeneca & Novartis across 100+ countries.
• Contributed to GP Turbo, migrating bulk Government Pricing contract processing from Oracle SQL to Apache Spark big-data architecture for a 10x performance gain.
• Built REST APIs for the Government Pricing regulatory-compliance module, automating edge cases previously testable only manually and cutting QA dependency.
• Partnered with Product Managers in sprint planning and backlog grooming, translating enterprise requirements into technical specs — firsthand exposure to the full product lifecycle.
• Delivered in a structured Agile/Scrum environment using Jira, learning how compliance mandates, escalations, and priorities are sequenced in B2B SaaS.
• Shipped regulatory compliance patches for Medicaid & Government Pricing modules to 25+ enterprise customers within defined release timelines.